TRADITIONAL TV NETWORKS VS OTT SERVICES: THE TRANSFORMATION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ONGOING COMPETITION

Linear broadcasts have long been recognized as established television formats, relying on fixed air times via public channels. In contrast, digital services operate on subscription models, with global streaming giants, Disney+, and niche players serving as dominant forces. As digital engagement shift, rivalry between conventional TV networks and st